A payment gateway provides a safe and secure channel for the consumers and merchants for accepting and making payments.
CCAvenue, PayU, and Paytm have emerged as the preferred payment gateways by many around the country. However, the major question here is - How to decide which payment gateway service is the best for the online business?
Luckily, we are here to help you make the right decision.
CCAvenue
Launched in 2001, CCAvenue is one of the veteran payment gateways in the Ecommerce industry. Nearly 85% of the Indian merchants avail the services of CCAvenue. Some of the
Key features of CCAvenue are:
- Multiple currency processing
- 100+ payment options
- Zero setup fee
- Retry option, where the customers can make a purchase in three attempts
- SNIP, which allows the merchants to collect payments across various social media channels
CCAvenue payment gateway supports the largest network of banks and payment options. The vast network of payment options is evident as the gateway supports 100+ debit cards, 4 cash cards, 53+ net banking options, and 40+ banks IMPS.
The transaction fee for the websites or the merchants varies from 1.99% to 3%, depending on the type of services undertaken. The top clients of CCAvenue are Naukri, MakeMyTrip, Myntra, and Snapdeal.
PayU
PayU India is a relatively new name and has rebranded its products as PayUbiz and PayUmoney, where the former caters to large enterprises and online businesses like Snapdeal, and the latter offers digital wallet services to the end consumers and payment solutions to small businesses.
Key service features by PayU:
- Four types of pricing packages for the merchants
- Multiple currency options
- Risk management system
- Mobile optimized payment webpage
- Store card
- IVR payment facility
- 1-click checkout option
There is no setup fee for PayUmoney and signing up with it is quite easy too. The documents required for signing up can directly be uploaded to the site. PayUmoney makes it easy to create invoices and send the payment links to the customers in their mailbox directly. Moreover, the digital wallet service is integrated with the payment gateway system which adds to the value overall.
PayU, therefore, makes for an adequate payment gateway for startups. Some of the companies using PayU are Goibibo, Zomato, Freecharge, Pepperfry, and BookMyShow.
Paytm
Paytm is one name which is rising like a shining star in the last few years, especially in the last few months after demonetization. In addition to offering services like utility bill payments, mobile and DTH recharges, and online and offline shopping, it also provides mobile wallets for the merchants and customers.
The mobile wallet, in turn, offers payment gateway which can be accessed from your smartphone and can be used anywhere anytime. Unlike, the other payment gateways which provide services to the online sites, Paytm can be used for financial transactions over the phone.
Not every website has launched its mobile interface, and hence one requires a desktop or a laptop to avail the online services running through payment gateways. With everything being accessible from the smartphone, it now seems a task to browse and make purchases using a laptop/desktop.
CCAvenue, PayU, and Paytm have their individual beneficial factors and hence choosing from the three entirely depends on ones requirement. However, Paytm still seems to be a more convenient and easy-to-use payment gateway, considering that it helps the merchants and customers do financial transactions from their smartphone.
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